Why Now’s the Best Time to Re-Design Your School Website!

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Re-designing or creating a new website may seem like a daunting task, and one that will require input from many senior leaders from across your school. There is no better time than now to get started however! With just over 17 working weeks left of this academic year; September is not that far away, and we want to ensure you get the summer break you deserve knowing that your school website is ready for launch at the start of the Autumn Term.

We all know that planning is imperative when it comes to education, and the same can be said for embarking on a new school website project. As a general rule, there are 7 simple steps to the web design process, all of which need careful thought and planning.

7 steps for a successful school website re-design

  1. Goal identification: What do you want to achieve from your website? I.e., a better user experience, an upgraded look and feel and a new school visions and values page.
  2. Scope definition: Once the site’s goals have been established, the scope of the project can be defined, what web pages and features the site requires and the timeline for building each one.
  3. Sitemap and wireframe creation: With the scope well-defined, work on the sitemap can start and how each page interlinks with the other.
  4. Content creation: Now that we have a bigger picture of the site in mind, it’s time to start creating content for the individual pages or, updating the existing content you have. Although, content can continue to be created behind the scenes throughout the project.  
  5. Look and feel: With the site architecture and content largely in place, we can start working on what your website looks like. Depending on your school, your brand identity may already be well-defined, but you might also be defining your visual style from scratch or updating graphics and imagery throughout.
  6. Testing: By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works.
  7. Launch: Once everything’s working perfectly, it’s time to launch your website to your school community.  

Start now for a September launch!

In our expert experience, many schools aim to launch a new website at the start of the new academic year. We also know that one of the most time consuming tasks can be to give your current content a complete overhaul. After all, you don’t want to be sharing outdated and old information on your shiny new site. The content population phase of a website project usually takes place towards the end few weeks before launch as we’ve outlined in the steps above. So, unless you get started before the Easter holidays, you’re likely to be writing and reviewing content for your new website in the summer, a time when you should be having a well earned break.

Content is a vital part of your website and should not be rushed. The right content can add value to your website and make it easy for users to find the information they need quickly and seamlessly, as well as help you to rank well on Google.

Content aside, there is a lot to do before launching a new school website. We know that resources within schools are already stretched, so it’s better to start early and give your team the optimal time needed to execute your website project correctly without adding extra pressures, and to ensure key decision makers are available for input and final sign off. 

Trust the experts

We’ve been creating school websites for over 40 year’s and with more than 7,500 schools and trusts within our website portfolio, we know that now is the best time to start your website re-design project.

So don’t delay and make sure your summer is full of making new memories, not making new website content. We’re ready and raring to go to help you create the new website your school deserves for the new academic year and help you to shine online!

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