How using Twitter can benefit your school

Are you thinking about setting up a Twitter account for your school? Well, here are some helpful hints and tips on how Twitter can benefit your school.

It’s cheap! (no pun intended)

The first obvious benefit to using Twitter is it’s free to use resources. You may ask, but how does Twitter make their money? Well, you can pay to promote your account to new people or to promote a tweet beyond your list of followers, but you wouldn’t need to do that.

Twitter is another tool to enable you to share relevant news and information and connect to your school community. The only commitment Twitter needs is your time and effort, but you’ll get out more than you put in once you start using it.


Broadcast your school

It’s essential to think of Twitter as an extension of your school website. The main audience for your account will be parents and carers, although this doesn’t mean you can only follow this audience. It’s advisable to pursue a wide range of users; local businesses, governors, other local schools, key education, resources such as TES or Schools Week. Once you begin following relevant people & resources, more often than not, they’ll follow you back, and from there, they’ll be able to see your tweets.


A communication tool

For that matter, Twitter and any other social media platform are very much an additional communication tool to engage with your parents and carers. For instance, celebrating achievements, adding information about school trips, or just sharing updates about inset days or school closures – all of this helps to improve overall communication.

Social media accounts are now common place and closely follow websites to research a company, organisation, or in your case, a school. A by-product of actively using Twitter will help promote your school and showcase the excellent work you do!

There are, however, things to consider when you do use Twitter. It’s essential to keep your Twitter account up to date. Try and post 2 or 3 times a week to avoid your account becoming dated. If there’s something important you want your users to see, you can ‘pin’ a tweet. This puts the pinned tweet at the top of your Twitter page, but remember, you can only pin one tweet at a time.


Sharing is caring – Twitter’s best practice

Using Twitter regularly and allowing yourself to open up to the possibilities and the resources Twitter offers will help you as the end-user and how your school can use it as a tool.

Here are some examples of schools that use Twitter well and an article by a teacher using Twitter to get inspiration for lessons, teaching methods, blogs, and other resources.