What Makes a Good Trust Website?

In this blog, we'll explore why it’s important to get your trust website right, the benefits of a good website, and the steps to achieve not just a good website but a great one. 

For multi-academy trusts, having a good website is not just about meeting statutory requirements; it’s about creating an online presence, promoting the institution’s unique strengths, and providing an engaging experience for pupils, parents, staff, and the wider community.   

Why is a good trust website important? 

A well-crafted trust website is more than a digital facade; it's a cornerstone of trust and transparency for your stakeholders. In an era where information flows rapidly, a good trust website should be a reliable source of essential data, a hub for good school-home communication, and a badge of the trust’s success and credibility.  

What do the website experts say about trusts? 

We have surveyed our team of web experts and come up with a comprehensive list of the top attributes that make a multi-academy trust website truly exceptional. With 40 years of collective experience between our brands, e4education and Primarysite, in building brands and websites for schools, academies and trusts, this list has been key to our client’s success. 

Be compliant: Multi-academy trusts and schools are legally obligated to meet statutory requirements for their website. This includes providing details about the curriculum, admission arrangements, and financial statements. A well-organised website ensures you meet these requirements seamlessly. Use our free DfE Website Checklist for Schools to make sure your website is fully compliant. 

Showcase your strengths: Your website is your digital shop window. It's an opportunity to showcase your academic achievements, facilities, and extracurricular activities. A professionally designed website can leave a lasting impression on prospective pupils and parents. 

Use efficient communication: An effective website streamlines communication. It should offer news and event management, contact forms, and integrated communication tools to reduce administrative work and enhance parent-teacher engagement. 

User-friendly experience: A good trust website should be easy to navigate. Parents and pupils should find the information they need within a few clicks. Accessibility and mobile responsiveness are also crucial to accommodate users with different needs. 

Cyber security: A robust security framework is paramount for a good trust website. It protects sensitive data, safeguarding against cyber threats and data breaches. Trust websites should employ encryption protocols, regular security audits, and user authentication mechanisms to guarantee the privacy and safety of all stakeholders. 

Integration with other systems: A good trust website should seamlessly integrate with other school systems, such as school calendars, parent apps and management information systems. This integration streamlines data flow and ensures that information is consistent and up to date across various platforms. It simplifies administrative tasks, enhances efficiency, and provides a unified user experience. 

Website Branding: Strong and consistent trust-wide branding, including logos, colour schemes, and messaging, contributes to a professional and memorable online presence. It helps reinforce your trust's identity and promotes recognition among your audience. 


In the ever-changing landscape of education, a trust website isn't just a digital placeholder – it's a dynamic portal that plays a pivotal role in promoting effective communication, improving home-school relationships and enhancing your institution's reputation.  

Whether you’re looking to purchase a standalone trust website or a large-scale multi-academy trust project, our experienced team and tailored approach offer you the perfect scalable, flexible, and time-efficient solution.  

Discover our portfolio of outstanding trust websites for inspiration or book a free demo to learn how Juniper Education can help your trust achieve its online potential.