Juniper Education expands its pupil tracking offering with the acquisition of OTrack

Juniper Education has announced the acquisition of Optimum Reports who are best known for their OTrack attainment and pupil progress product, the tool used in around 1,500 schools.

OTrack’s customisable approach, tracking, and assessment modules and powerful reporting dashboard enables schools and trusts to collate, analyse and track data with ease, in a way that suits a school or trusts individual needs.

Tracking data is accessed across all subjects, and teachers can easily identify, and plan focused and targeted interventions to meet the needs of pupils who may be at risk of falling behind.

The combination of Juniper’s Target Tracker and OTrack software and its professional education services now support approximately 6,000 UK and international schools.

Gavin Freed, chairman of Juniper Education, said: “The acquisition marks the start of a regional network of offices that will enable the Juniper team to collaborate more closely with schools. Our extended team includes unrivalled educational expertise that understands and supports the attainment of students through continuous innovation.” 

Founders Tom Parkinson and David Surfleet join Juniper Education. OTrack will become part of the company’s award-winning portfolio of software products, including Target Tracker, which is used by 1 in 4 English primary schools to track and analyse pupil progress.

David Surfleet, a co-founder of OTrack, said: “Supporting schools on their improvement journey and helping to ensure that every child reaches their full potential has always been the number one goal for us. Now, together with Juniper, we have an exciting opportunity to strengthen and expand our offer to schools, and in turn impact positively across more communities.”


Notes to the editor:

Optimum Reports

  • The Doncaster-based office and staff will be retained.
  • For more information about Juniper Education, its portfolio of pupil tracking software and broad range of support services for schools, please visit
  • For more information about the Optimum Reports, OTrack pupil progress tracking solution, please visit
  • The terms of the acquisition will remain undisclosed.

Juniper Education

We are Juniper Education, the leading provider of world-class pupil tracking software, training and professional services to the education sector that enhance the effectiveness of schools, improve outcomes for learners and enable teachers to teach.

Find out today why more than 6,000 primary and secondary schools depend on us for support, with everything from pupil performance tracking to school financial management, teacher training, education HR support, and school visits planning.

Contact us to discover how we can support your school or multi-academy trust.