Branding that reflects your values and vision.
So, what is branding?
Your brand identity (basically, the way you present yourself to the world) is the first thing to consider when looking at your marketing. By designing a logo, developing a colour palette, choosing a typeface and giving some thought to the way these things work together, we will create a visual ‘look’ to differentiate your School or Trust and represent what you stand for. Your School or Trust branding will be used everywhere (your website, brochures, presentations, signage…) so it’s important to get this just right
Karen BevanDirector of Finance and Operations, Avonreach Trust
PrimarySite took the time to understand our organisation, its specific values and objectives. They created a brand and website that really reflects our unique Trust.
Branding more than one School?
If you are a Trust, you may be looking to develop a brand that can unify several Schools, whilst also maintaining a sense of individuality and autonomy. Or you may wish to collectively brand your Schools to show that they are part of your Trust. Whatever your strategy we can help you communicate effectively.
Unify your Schools under one consistent brand so that stakeholders instantly recognise you’re part of the same family.
Give Schools autonomy over their brand look and feel, showcasing their unique personalities and approach.
Brand isn’t just about how you look; it’s how you communicate in all forms. Establishing the right ‘tone of voice’ (Caring? Dynamic?) will make a huge difference to how you are perceived. We offer a copywriting service to develop key statements as well as full website copy.
Infographics combine images, words and often data, to convey a message quickly and clearly. We can develop infographics to be consistent with your brand and bring your important messages to life.
Icons are handy design devices that grab the reader’s attention and tie in well with your overall brand identity. We can develop a range of icon styles for you that complement your brand look and help make your in-house designs more appealing.